Voices

Voice

Rick Rubin

Writing Creativity Literature

A personal doodle illustration selected for this voice.
Drawing by Greg Conrad Smith, 2026.

The best work is the work you are excited about.

The outcome is not up to us.

Give some attention to each seed, regardless of what you believe its potential may be, and look for a beautiful response.

If you have just one seed–a very specific vision you want to carry out–that is fine.

There is no right way.

You might consider the possibility, however, that it could end up being a limitation, because you are no longer taking advantage of all that you have in you.

Being open to possibility gets you to a place you want to go that you may not know you wanted to go to.

If you know what you want to do and you do it, that’s the work of a craftsman.

If you begin with a question and use it to guide an adventure of discovery, that’s the work of the artist.

The surprises along the way can expand your work, and even the art form itself.

–Rick Rubin, The Creative Act: A Way of Being

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